Oxygenics. I created a new campaign for this major shower head manufacturer.  The campaign goal was to increase sales by creating a concept closely connecting the consumer with the product.  The concept “For all of Life’s ______ moments” allowed Oxygenics to insert and change out a word to reflect various situations  i.e. dirty, creative, happy etc. The list is endless, enabling them to make this tag more universal and touch on several demographics.  I implemented this new campaign in their brand standards, advertising and web.